Tuesday 12 March 2013

Evaluation. How does your media product represent particular social groups? What kind of media institution might distribute your media product and why?

How does your media product represent particular social groups?




This is a demographics table showing the categories people are placed in. I looked at this and chose a category that I would create my magazine to fit into. I went with D, working class. This meant i would try to make my magazine appeal to young adults/ students, people who do not have a lot of money and who would be into modern music as opposed to older people who may have more money and be interested in music from years ago. The demographics table helped me understand the differences between each category and helped me in understanding the money side of the magazine (how much some one would be willing to pay for the magazine, how much money the person has etc).
I knew I had to keep the language I used in my magazine very simple as a stereotypical working class person doesn't have  a wide range of English and only understand very basic sentence structures. Another thing I had to think about when creating my magazine was the 'freebies' I included. Because its aimed at a working class audience I made sure I had competitions in there where they were able to win things they may not otherwise be able to afford, where as if I was aiming my magazine at category A for example I would advertise the same things but for them to be able to buy. 





I used colour in  my magazine as the younger generation are more attracted to colour than the older generation. I went with red because its often the colour associated with love and this emphasizes that the person reading this magazine has a love for music. I stuck with simple colours as I think this makes my magazine look more sophisticated and more expensive so when a working class person is reading this magazine they may feel like they are actually reading something that costs more.

On my double page spread I included photos that looked more relaxed so it made the article look more  fun to read and it would also connect to the audience better if they can see the artist is messing around and acting like an ordinary person. Because my target audience is working class I wanted to make my article something they could relate to, so I created a story about how a man went from having very little (which some of the readers might be able to relate to) to then going and having everything.Music changed his life and the people reading this magazine might feel like music helps them escape from their life for a little bit. 



I also wanted to make sure that my article ended on a good not (he got signed) because this would mean it gave the audience some hope and make them think that they could do the same with their lives.



What kind of media institution might distribute your media product and why?

I based my music magazine on Q, Vibe and Kerrang. I liked parts of each of these magazines and tried to mix up all the styles when I created my music magazine. 

These three were my favorite front covers from each of the magazines that I could find. From Vibe I copied the columns of writing down both sides and the bar code being at the bottom left of the cover. From Q I took the red colour as I liked how it stood out from the rest of the magazine and also how they have boxes over some of the text. And from Kerrang I copied the bottom of their front page as I think this made it look effective and made that part stand out from the rest.






I would want this magazine to be published once a month as this is common of music magazines. The publishers of Q magazine and Kerrang are Bauer Media Group who are a multinational media company who operate in 15 different country's. Their worldwide circulation titles to about 38 million magazines a week. So I would pick them to publish my magazine as they have a turn over of 2.129 billion euros and they deal with 282 magazines worldwide in 15 countries. This could be a bonus as because they have so many magazines they obviously know what they're doing but it could also be a disadvantage because they may not be able to spend as much time on your magazine as you would like them too and you could just become lost in a sea of other magazines.


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